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Join the thought leaders redefining AI, Marketing, & Growth.
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About AIxMarketing 2025
Why You Absolutely Should Attend AI x Marketing Summit - The Community!
For Whom?
Who Should Definitely Attend the AI x Marketing Summit 2025
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MasterClass Workshops —
Invest in your team’s growth.
Access expert-led sessions, connect with innovators, and maximize value with the full bundle experience.

Clay MasterClass
Day 1
10:30 - 12:00
Workshop Room #1
Key Takeaways
In this must-attend workshop, you'll learn from a Clay Expert.
Unlock the power of Clay and HubSpot to fuel your ABM strategies with tools designed to identify and engage the right accounts at the right time.
What You'll Learn:
How to build your Target Account list
Best practices for enriching data and building workflows within Clay and Hubspot
Techniques to convert high-value accounts into happy customers

AI x Segmentation MasterClass
Day 1
13:00 - 15:00
Workshop Room #1
Key Takeaways
Learn everything about the latest
See live how marketers can:
Create no-code AI agents that handle campaign intake, asset routing, and stakeholder alerts.
Automate cross-channel workflows—from social posts to email sequences—while maintaining brand voice.
Solve the oversight dilemma: Set guardrails so AI handles execution, while your team focuses on strategy.
Replicate success: Cut request review time from weeks to hours with embedded AI.
What You'll learn:
Steal battle-tested playbooks
Get your questions answered: Live Q&A on security, customization, and scaling AI agents.
Walk away with:
A pre-built template for campaign management
Compliance checklist for marketing AI deployments
AI x Email MasterClass
Everything to know about creating email campaigns with a single prompt. What works what doesn't and which use cases to get started with.
Day 2
10:30 - 12:00
Workshop Room #1
Key Takeaways
Join this exclusive and interactive MasterClass to discover how the future of Lifecycle Marketing is being redefined.
We’ll unpack the limitations of today’s process and reveal how an Agentic approach can unlock faster, smarter, and more adaptive marketing—powered by AI and automation.
Current Lifecycle Marketing
Process Flow:
Strategy (incl. testing) → Campaign documentation → Copy & creative development → Legal review → Data readiness → Email & journey build → QA & proofing → Launch → Monitoring → Analysis
Tech Stack:
ESPs, CDPs, Data Warehouse
Email on Acid / Litmus (QA)
Looker (Analytics)
Figma (Creative)
MJML (Email coding)
Agentic Lifecycle Marketing Process
Process:
Define Campaign Goal → Set Guardrails → Human-in-the-loop Review → Launch → Gather Insights → Iterate
Key Requirements:
Systems must support “context” and “deep documentation” for continuity and quality.
Tech & Tooling (Agentic Model):
Agentic Workflows via MCP Client: Slack, ChatGPT, Claude, etc.
Tools accessed via MCP Servers
Examples:
Prompt-based input for campaign setup
Creative asset pull from Figma
Auto-coding with MJML
What You'll Learn
How to build and use a Custom GPT for:
Journey Architecture
Segmentation

AI x SEO MasterClass - Win AI Search
Day 2
13:00 - 15:00
Workshop Room #1
Key Takeaways
Supercharging ABM Research with AI: Build Smarter Account Plans and Engagement Strategies
Most ABM research is still broken. It’s manual, inconsistent, and impossible to scale without burning out your team or sacrificing quality. Yet it remains the difference between generic outreach and revenue-driving engagement.
This workshop gives you a better way forward. You'll learn how to use Perplexity and OpenAI Assistants to systematize account research and convert insights into messaging and actions to move pipeline.
Walk away with a proven framework, scalable strategy, and working Zapier-based workflows that bring AI into your ABM process without losing the nuance that makes it effective.
What You'll Learn:
How to research accounts at scale Use Perplexity, OpenAI, and other APIs to uncover company priorities, executive focus, market dynamics, and strategic initiatives without chasing tabs or vendor reports.
How to build context-aware research agents
Create reusable OpenAI Assistants that understand industry, persona, and account context. Give your team always-on research support trained to think like you do.
How to convert insights into engagement
Turn research into high-impact messaging tailored by role, industry, and business pain. Skip the fluff. Write what buyers actually want to hear.
How to integrate research into your ABX motion
Trigger workflows from Salesforce and push insights back into your GTM systems for tighter alignment between marketing, sales, and RevOps.






























